One of the most important and challenging aspects of running a successful B2B podcast is to keep your content fresh, original, and engaging. Many podcasts do one or the other, but not all three.
It’s important to keep developing new ideas for your podcast content so that your show stands out. If you ever find yourself at that point where new content ideation is necessary, think about your audience:
What are they interested in?
What matters to them the most?
What would keep them hooked?
Here are some tips that will help keep your B2B podcast content fresh, engaging, and pique your listeners’ interest.
1. Success Stories
Invite experts in your industry or niche to talk about their successes. Get them to walk the audience through their journey and talk about the trials and challenges they had to overcome, the lessons they learned along the way, and the outcomes.
When done correctly, this type of storytelling can add authenticity to your show and can make the guests relatable to your audience.
To add greater impact, ask your guests to provide something actionable at the end of their success story that the audience can implement.
2. Current Trends & Events
Asking guests to discuss current market trends or recent events that have impacted your industry or niche can also make for an interesting conversation.
Keep it relevant to your industry. For example, how did the 2024 Crowdstrike global IT outage impact the logistics sector?
It would also be valuable for your guests to elaborate on the implications of these trends or events, and provide some actionable advice to the audience. This will ultimately help them to be better prepared if something similar happens in the future.
3. Series & Themes
Identify specific themes or topics within your industry segment that have the potential to be a series of interviews on your show.
Think of your favorite TV series. Good writers generally expand or split the story into several episodes. This keeps the audience on the edge of their seats and coming back for more.
Identify key challenges, issues, or topics relevant to your audience, and create an episode around each one. Invite guests on the show who can elaborate on each topic and end each interview by hinting that the conversation will be continued in the next episode.
For example, in B2B marketing, you can split the different parts of the marketing funnel (bottom, middle, and top) and discuss it in three episodes.
4. Educational Topics Around Skill-Building
Educational episodes help the audience to continuously improve their professional skills and become better at their work. They also help to address common challenges that the audience faces daily.
During the episode, you and your guests can address specific topics and provide a solution in the form of checklists or multi-step processes. You can also provide actionable tips and insights that the audience can implement right away.
Invite experts who help you to break down complex concepts or issues into something more digestible for the audience.
5. Debunking Industry Myths
Regardless of what industry segment or niche you find yourself in, there will always be a lot of misinformation or misconceptions around topics that matter the most to your audience.
Why not invite guests on your show to help dispel some of these “industry myths” and provide their professional perspective?
Your guests can give factual insights and arguments that help the audience to have a more informed overview of specific industry topics.
The Sky’s the Limit When it Comes to Developing Content Ideas for Your B2B Podcast
If you’re running out of new ideas for your B2B podcast, try to view your content with a journalist’s eye. There’s more than one way to tell a story.
You can take several steps to generate new ideas and ensure that your content stays fresh, original, and engaging.
Always think about your audience and what’s relevant to them.
Keep your finger on the pulse of your industry segment or niche and find what’s trending. Don’t be afraid to try new approaches or test new formats to see what works, and iterate where necessary.
If you have any questions or are looking for a partner to help you set sail, drop us a line!
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