Podcasting Advice for Beginners & Shows Ready to Scale

“Unlock the "black box" of complex organizations with podcast-assisted sales discovery to identify the stakeholders and pain points that actually close deals.” In enterprise sales, the person you are talking to is rarely the only person making the decision. You are fighting against a group of stakeholders, some of whom you may never even meet. Traditionally, sales discovery involves asking a prospect, “Who else needs to be involved?” But there is a more sophisticated, lower-f

When “what got you to where you are won't get you to where you're going,” entrepreneurial reinvention is a survival skill. On a recent episode of B2B Business Class , host Robb Conlon  spoke with Wendy Shore , President of Business Acceleration & Transformation at SOMM Media , about professional pivots. After 25 years in the restaurant industry, Wendy faced intense burnout and a values misalignment with partners. She eventually returned to her CPA roots before transitioning i

You’ve just finished producing a masterclass of a podcast episode.  You’re proud of it. You grab the Spotify link, head over to LinkedIn, write a clever caption, and hit “Post.” Then… silence. You get a few likes from your coworkers, but zero meaningful traction. Why?  LinkedIn hates your external links.   The platform is a “walled garden.” Its algorithm is designed to keep users on-site. So when you ask a user to leave LinkedIn to listen to your show, the platform penalizes