
All well-produced podcasts that generate quality content will have a good workflow setup. However, there isn’t a “one-size-fits-all” workflow formula for podcasters to use.
In short, a workflow is a process used to plan, record, edit, publish, and promote a podcast episode.
Podcasters should use workflows for the following reasons:
It helps to keep things organized in an ecosystem with many moving parts.
It helps to project professionalism and enables you to plan your episodes better.
Once you start growing your show, a workflow can be useful when expanding your production team or outsourcing your work externally.
Let’s look at ways to streamline your B2B podcast production workflow for interview episodes.
Find Relevant Topics and Identify Potential Guests
Begin by selecting a specific topic relevant to the audience in your industry. Once you have that, research what people in your industry are talking about or may find interesting:
What are some of the trending topics in your industry?
What are some of the key questions that people have?
What type of content do they consume or search for online?
When you’ve identified the topic, find a guest who is an expert in that specific area and reach out to them. LinkedIn would be a great place to start searching for potential guests:
Try personalizing your message when you do your outreach.
Go through the potential guest’s LinkedIn profile, and find something about them that stands out.
Check if they’ve been a guest on other podcasts, and mention this in your outreach email.
Remember to make it about them and their expertise, not you.
Mention why you’d like to interview them for your show and the topic you’d like to discuss with them.
Once they agree, book a pre-interview call, walk them through the interview format, answer any questions, and discuss the next steps.
Send a follow-up email to thank them for their time and include the interview questions along with a link for them to book the recording.
Before the interview, email your guests to help them prepare for the recording. Friendly reminders such as having a good set of headphones instead of Airpods and being in a quiet location free of distractions can go a long way.
On Air: The Interview Process
On the day of the interview, log in a few minutes earlier to ensure there are no technical issues. Once the guest comes on, take a minute or two to walk them through the format again and help them settle in.
Our experience has taught us that this step helps the guests to relax and enables the conversation to flow more freely. When you’re ready, hit “record” and start the interview.
We also recommend batch processing, which means you try to record as many interviews as possible within a short timeframe. This ensures you have enough episodes to last you for a few weeks and decreases the probability of running out of content.

In the Studio: The Post-Production Process
Once you’ve wrapped up the recording, write notes and an episode summary based on the interview. Create an episode introduction where you present the guest and record it separately.
Send the files to your editor to begin the post-production. Be sure to include notes that let the editor know if any timestamps or sections in the recording need to be edited or cut out.
We also recommend giving your editor a good degree of latitude when creating your episodes. The freedom to ax a question that falls flat can go a long way to making a better show, especially if you’re asking and paying your editor to be something of a producer as well.
When the edited podcast episode comes back to you, review it to ensure there are no production issues or mistakes.
Remember to include any relevant links to resources that may have been discussed in your interview in the show notes and create the episode artwork.
Promoting The Episode
Finally, promote your episode on social media, your company’s website, and in your newsletter.
Highlight the topic(s) you discussed with the guest during the interview and what the audience will learn if they tune in to the episode.
Remember to email the relevant links to the guest, tag them on the social media post, and encourage them to promote the episode in their network.
Have a Planned Podcast Production Workflow for Greater Efficiency
As we highlighted at the beginning of this article, having a podcast production workflow helps to keep everything organized, projects a professional image, and will be useful when you expand your production team or outsource your work externally.
While the podcast production workflow may differ, they generally follow these steps:
Plan and write
Do guest outreach
Schedule your recording
Record, edit, and publish
Promote the episode
If you have any questions about streamlining your podcast production workflow or are looking for a partner to help you set sail, drop us a line!
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