Carving out a niche in the podcast space isn’t just a lucrative opportunity.
It’s your right.
It’s a right that empowers you to connect with your audience on a personal level and deliver value directly to their ears anytime and anywhere. Here’s why.
Gary V, VoiceCon, and the Rise of Podcasting
My own journey to understanding and embracing this right I’m talking about began unexpectedly in New York City in early 2018 during a business trip.
My mission? To inject some life into a languishing radio show with ties to my now-former employer.
I realized pretty quickly that I was in way over my head. Scrambling for answers, I looked for any opportunities to soak up some ideas from experts in the radio industry.
That’s when I discovered VoiceCon, a gathering of thought leaders orchestrated by none other than Gary Vaynerchuk’s VaynerMedia. The branding screamed to me, “Learn everything you wanted to know about radio here!”
Little did I know, my path was about to take a pivotal turn into the podcast space, reshaping my perspective on audio's role in our lives and businesses.
The Podcast Space: A New Frontier for Branding
You can imagine my initial shock and dismay when I realized that VoiceCon had little to do with radio.
Instead, it celebrated radio’s up-and-coming digital counterpart — podcasting. Well, I decided I may as well make the best of it, and did I ever learn a lot that weekend.
The most memorable moment that resonated with me was a panel discussion featuring a representative from Diageo, the powerhouse behind many of the top alcohol brands in the US.
During his presentation, he introduced their new “Bartender” app for Amazon's Alexa. It was a tool that provided users with an array of drink recipes on demand.
When someone asked the rep about Diageo's reason for exploring the audio space, his answer was clear.
They believed in their unequivocal right to occupy that space, ensuring their presence in the lives of their consumers, readily available to meet their needs.
You and your company have this exact same right to be in your customers' homes and on their smart devices, where they can access what you have to offer on demand.
Harnessing this right can transform your business by enhancing lead generation, spreading brand awareness, or simply offering your audience additional value.
Plant Your Brand’s Flag in the Podcast Space
The potential within the audio and podcast space is immense, and it’s never too late to claim your seat at the table.
The key to leveraging your rightful place in the podcast space? Producing and releasing exceptional content that will delight your target audience.
Ready to explore how audio on-demand can elevate your business? We’d love to guide you.
Contact us today for a free 30-minute strategy call.
Embrace your right to embark on your podcasting journey!