Video is the rising star of sales.
In the first blog I ever posted on this site, I boldly claimed that audio-on-demand was the future of marketing.
Well, I was half right, because video content is exploding.
Don’t believe me?
We all know that Facebook is the reigning champ of social media, but what’s the second-largest social media platform in the world?
If you answered YouTube, then give yourself a pat on the back. With a subscriber base of over 2.5 billion people, YouTube is dominating the video-on-demand space. And its little brother from China, TikTok, is catching up fast.
Now, you may be asking yourself, ‘What does any of that have to do with podcasts?’
Well, what do the heavy hitters of podcasting - Joe Rogan, Ben Shapiro, h3h3 Productions - all have in common?
They. Are. All. On. Video.
So why is visual media such a big deal?
Our emotions are directly connected to our sight. According to this study released in the medical journal Psychological Science in 2017, we infer most of our emotional responses based on what we see. Suspicion, intensity, empathy, fear - all of those feelings and more are heightened by visual stimuli. Our vision gives us a human connection that is simply nonexistent without it.
But you didn’t come here for a science lecture, so I’ll hit you with some cold, hard numbers.
According to statistics compiled by Backlinko, 55% of people watch videos online daily. The average time spent watching them is over 2 hours.
Based on a study by Wyzowl, 86% of businesses that responded are using video marketing in some capacity as of December 2021. Of those who weren’t, 79% said they planned to start utilizing video in 2022.
The ROI of those same companies using video?
87% of them said that video helped increase traffic on their website; 81% claimed that their sales increased as a direct result of implementing video.
But why does video have such a significant impact on web traffic?
The answer is simple: SEO.
SEO, or search engine optimization, is all the rage in the B2B space. It’s how you get your product on the map. Boosting your SEO signal should be a top priority.
If you incorporate video, your content is 26% more likely to show up in a Google search. That thumbnail next to your hyperlink is worth its weight in digital gold.
A lot of excuses were thrown around in that Wyzowl report I referred to earlier as to why some of those businesses polled didn’t use video. Some respondents didn’t believe they needed it or that video production was too expensive. The most common response, though, was that they simply didn’t know where to start.
The beauty of video production is that you don’t have to be an expert.
You only need to talk to one.
If you have questions about how podcasts and videos of them can help your business, we’ve got the answers.
Drop some time on our calendar today.