Why Every B2B Podcast Needs an Evergreen Content Episode

Robb Conlon
May 5
3 min read

Even the most well-run B2B podcast is bound to hit a snag, which is why I recommend having an evergreen content episode on standby just in case.

Maybe a guest reschedules last minute, or maybe an episode runs into legal or compliance issues.

In moments like these, your publishing schedule doesn’t have to suffer — if you’ve prepared an evergreen backup episode.

In this post, we’ll explore why every B2B podcast should keep a “just-in-case” episode on deck and share three easy formats you can record now to save yourself stress later.

When the Unexpected Happens

I’ll give you a real-world example that inspired this post. An established B2B podcast I’m familiar with (with well over a hundred interviews) published an episode only to receive a request to remove it less than 48 hours later.

The aggrieved party? The former employer of the episode’s guest, who resigned from said company right before the episode aired.

Whether it's a guest backing out, a technical failure, or a surprise legal complication that forces you to pull an episode, the result is the same — that scheduled slot is suddenly wide open.

And if you don’t have a backup plan, you’re left scrambling to fill it or publishing inconsistently, which can hurt momentum with your audience.

That’s where evergreen episodes come in. These are standalone, non-time-sensitive pieces of content that can slot in anywhere in your calendar. And they don’t require a guest to record.

Let’s look at three effective evergreen formats you can record today.

1. Solo Thought Leadership Episode

Not every episode needs a guest. In fact, a solo episode with you, the host, can be a great way to show expertise, share perspective, and build a personal connection with the audience.

Think about the topics your clients or listeners constantly ask about, or the hot takes you have that haven’t made it into a full episode yet.

They could include (but are certainly not limited to):

“The 3 Biggest Myths in [Your Industry]”
“What No One Tells You About [Common Pain Point]”
“Here’s Why [Trend] Isn’t As Big a Deal as You Think”

Keep your topic focused, conversational, and short — preferably under 15 minutes. This kind of content builds authority and gives you maximum flexibility for scheduling.

2. Mailbag or AMA-Style Episode

If you’ve been podcasting or running a business for a while, you’ve probably answered the same questions over and over again. That’s content gold.

Record a short episode where you respond to frequently asked questions from clients, listeners, or prospects.

You can even ask your audience to submit questions in advance via LinkedIn or email.

Not only is this format easy to produce, but it’s also highly reusable.

You can reference it in future conversations, link to it in nurture emails, or even pin it as a welcome episode for new subscribers.

3. Behind-the-Scenes Breakdown

Your audience likely knows what you do. But do they know how you do it?

A behind-the-scenes episode lets you walk listeners through your podcast workflow, production process, or even your broader content strategy.

This is especially helpful for other marketers or business leaders who want to replicate your success or better understand how you work with your team.

Examples might include:

“How We Plan, Record, and Promote Each Episode”
“Our 3-Step Process for Choosing Podcast Guests”
“How Our Podcast Drives Business (Without Sounding Salesy)”

This type of episode builds trust and offers transparency while giving you a buffer against last-minute gaps in your release schedule.

Stay Consistent and Prepared With an Evergreen Content Episode

You never know when you’ll need it, but when you do, having a backup evergreen content episode ready can make all the difference between maintaining your momentum and losing it.

Need help with keeping your B2B podcast on track?