Podcasting Advice for Beginners & Shows Ready to Scale

It’s a moment that makes B2B hosts panic. You pull the analytics and realize your audience is mostly students, job seekers, or junior managers. They’re the type of people who are definitely interested  in your industry, but definitely not  your Ideal Customer Profile (ICP) . You’ve built a show targeting the C-suite, but instead, you’re attracting the entry-level.  Your audience mismatch is data, not failure.  It simply means your B2B podcast strategy needs a precise recalibr

You started a B2B YouTube podcast to build authority, not  to become a social media star.  Yet, as soon as video enters the picture, many companies forget this mission.  They start measuring success by YouTube metrics (views, subscribers, and comments) chasing a mass audience and virality that is completely irrelevant to their business goals. Your B2B podcast must treat YouTube as a distribution outlet, not an identity.   Chasing millions of views is how B2B shows burn budget

A common piece of advice in professional circles is “don't build your business on rented land,”  but when it comes to the software that runs your operations, what if renting a custom solution is the smarter move?  On a recent episode of B2B Business Class , host Robb Conlon spoke with Chad King , VP at   Ayoka Systems , about how his company flips the script on traditional software development, offering tailored systems as a service to maximize client flexibility and value. T