Podcasting Advice for Beginners & Shows Ready to Scale

When “what got you to where you are won't get you to where you're going,” entrepreneurial reinvention is a survival skill. On a recent episode of B2B Business Class , host Robb Conlon spoke with Wendy Shore , President of Business Acceleration & Transformation at SOMM Media , about professional pivots. After 25 years in the restaurant industry, Wendy faced intense burnout and a values misalignment with partners. She eventually returned to her CPA roots before transitioning i

You’ve just finished producing a masterclass of a podcast episode. You’re proud of it. You grab the Spotify link, head over to LinkedIn, write a clever caption, and hit “Post.” Then… silence. You get a few likes from your coworkers, but zero meaningful traction. Why? LinkedIn hates your external links. The platform is a “walled garden.” Its algorithm is designed to keep users on-site. So when you ask a user to leave LinkedIn to listen to your show, the platform penalizes

As we head into 2026, your B2B podcast strategy’s focus should shift entirely from simply launching a show to maximizing discoverability, production efficiency, and strategic content alignment. Here are the three strategic shifts that will define successful B2B podcasting for the next few years! 1. Maximize Search and Engagement Through Video While audio remains a channel of convenience for loyal listeners, video has cemented its role as the primary engine for B2B podcast aud