A B2B podcast is a relationship engine . But when your CFO asks for the ROI, “relationship” isn't an answer they accept.  To secure ongoing investment, you must prove your podcast influences your sales pipeline and drives revenue . The key to answering “Did the podcast help close that deal?” is mastering B2B podcast attribution. Attribution is the process of linking a user's action (in this case, listening to an episode or clicking a link from your show notes) back to a measu

When it comes to building a successful business, where does culture truly begin?  Many argue it flows from the top, but Tim Peterson , President and CEO of Speir Digital  and a fractional CMO who has worked with global brands like Marriott and Nature's Bounty, disagrees.  On a recent episode of B2B Business Class , Tim explained his philosophy on culture, how legacy businesses can embrace change, and why picking fights in the LinkedIn comments is his most effective marketing

Once you stop recording your B2B podcast episode, the most valuable part begins. That’s because the true  ROI from your show often comes from the network you build, not just the downloads you rack up. Here is a tactical, five-step follow-up guide designed to convert a successful podcast interview  into a viable sales or referral partnership. Step 1: The Immediate, Personalized Thank You The clock starts ticking the second the interview ends.  Your goal is to deliver a warm, h