Podcasting Advice for Beginners & Shows Ready to Scale

Transitioning from a behind-the-scenes executor to a leader responsible for strategic content is one of the most challenging leaps in a professional career. On a recent episode of B2B Business Class , host Robb Conlon spoke with Erin Fields , Marketing Director at Ologie , about her journey of professional leveling up. Erin recently moved from an individual contributor role in higher education admissions and podcast production to a leadership position at a top agency in

Reaching the 100-episode milestone in a B2B podcast is a massive achievement. It signifies consistency, authority, and a library of expertise that most brands never manage to build. But as any seasoned creator knows, a show that has been “in the water” for two or three years can start to show some wear. The music feels dated, the intro is a bit too long, and the recording workflow might be clunky. When your show reaches this stage, you don’t need to tear it down or ride off

When it comes to digital marketing in 2026, many small to mid-sized business leaders find themselves overwhelmed by the tumult of dying SEO tactics and disruptive AI tools. Most owners are still optimizing for a version of search that prioritizes clicks, yet they are increasingly finding themselves in a “zero-click” search environment . On a recent episode of B2B Business Class , host Robb Conlon spoke with Patty Dominguez , Founder of More Leverage Solutions , about cuttin