Podcasting Advice for Beginners & Shows Ready to Scale

When it comes to building a successful business, where does culture truly begin?  Many argue it flows from the top, but Tim Peterson , President and CEO of Speir Digital  and a fractional CMO who has worked with global brands like Marriott and Nature's Bounty, disagrees.  On a recent episode of B2B Business Class , Tim explained his philosophy on culture, how legacy businesses can embrace change, and why picking fights in the LinkedIn comments is his most effective marketing

Once you stop recording your B2B podcast episode, the most valuable part begins. That’s because the true  ROI from your show often comes from the network you build, not just the downloads you rack up. Here is a tactical, five-step follow-up guide designed to convert a successful podcast interview  into a viable sales or referral partnership. Step 1: The Immediate, Personalized Thank You The clock starts ticking the second the interview ends.  Your goal is to deliver a warm, h

The reality is simple: personalized B2B podcast pitching always wins. That’s because true success in B2B is built on relationships , not transactions.  Yet, when it comes to landing a spot as a podcast guest, many professionals abandon this core principle.  They flood inboxes with generic, often AI-generated, pitches, treating hosts like an impersonal target on a massive contact list. While part of the process is a numbers game (you need some  volume), your success rate is de