Podcasting Advice for Beginners & Shows Ready to Scale

A common piece of advice in professional circles is “don't build your business on rented land,” but when it comes to the software that runs your operations, what if renting a custom solution is the smarter move? On a recent episode of B2B Business Class , host Robb Conlon spoke with Chad King , VP at Ayoka Systems , about how his company flips the script on traditional software development, offering tailored systems as a service to maximize client flexibility and value. T

If you’ve dipped your toe into B2B podcasting, you already understand and appreciate the potential of a public-facing show for attracting new clients . But many companies are now realizing that the microphone is an even more efficient tool for another critical audience: their own employees and business partners. This private, unlisted audio channel, or internal podcast , is a key asset designed to drive consistent, engaging internal communication in a fast-moving business.

A B2B podcast is a relationship engine . But when your CFO asks for the ROI, “relationship” isn't an answer they accept. To secure ongoing investment, you must prove your podcast influences your sales pipeline and drives revenue . The key to answering “Did the podcast help close that deal?” is mastering B2B podcast attribution. Attribution is the process of linking a user's action (in this case, listening to an episode or clicking a link from your show notes) back to a measu