Every good podcaster aspires to grow their show’s audience and get more listeners and subscribers.
Your podcast should be a key part of your marketing strategy, and you need to be intentional about optimizing its content.
Repurposing your podcast’s content is by far one of the most critical and effective ways to grow your audience, expand your reach, and get the most value out of what could become a large archive of evergreen content.
Research has shown that many content marketers believe repurposing content is more effective than creating content from scratch.
Let’s look at 7 expert tips on how you can repurpose your podcast content to create greater awareness for your show.
Put Your Videos On YouTube
If you haven’t already, make your podcast episodes available in different video formats. As a podcaster, you have to consider how your audience consumes content.
A 2024 report by HubSpot highlights some key statistics that podcasters should pay attention to:
89% of consumers said they want to see more videos from brands
52% of consumers are more likely to share videos compared to other forms of content
75% of consumers also prefer to watch short-form videos on handheld devices
Research also shows that many viewers prefer to listen to podcasts on YouTube, which is another compelling reason for you to get your show on that platform.
Transcribe Your Audio
One of the easiest ways to repurpose your podcast content is through transcriptions.
This helps give your podcast’s SEO a boost because:
It allows search engines to uncover keywords and analyze your content
It helps understand what your show is about and allows it to appear in relevant search results
To optimize search results, write a good description, show notes, and include headings containing relevant keywords.
Write Blog Posts
Assuming you already have the transcription, a title, and insights from the podcast episode, I highly recommend writing blog posts as part of your content repurposing strategy.
That said, ensure your blog posts have some structure and that your text isn’t duplicated since it could impact SEO.
Include some memorable quotes mentioned by the guest during the episode that are insightful and could make the blog post more interesting.
Here’s another pro tip — try to review the transcriptions from different episodes and identify some opportunities to create a series of blog articles or listicles.
Create Short Video Clips
Don’t stop at just publishing the full video episode on YouTube. You can cut up your long video interviews into short-form video clips, which are more effective when promoting your show to new audiences on platforms like LinkedIn.
Think of it like a teaser trailer, where viewers get a glimpse of what the episode is about before they commit to downloading or listening to the full interview.
Identify interview highlights or parts that are insightful, memorable, and easy to consume, and create digestible sound bites from these.
Remember to include close captioning in your videos.
Launch Email Campaigns
Another effective content repurposing tactic is sending email newsletters and letting subscribers know about your recently launched episodes.
Include some interview highlights, quotes, visuals, and a link where subscribers can check out your most recent as well as older episodes.
Write Promotional Posts on Social Media
If you’re in B2B, you need to be active on LinkedIn.
Leverage this platform to build your network, connect with like-minded professionals, and promote your podcast and episodes.
I’ve tested these out and can say that long-tail content, short-form videos, and graphics work well when promoting episodes on LinkedIn.
Be sure to also tag your guests on posts so they can share and promote the episode in their network.
Guest Post on Relevant Websites
Try to find high-authority websites that publish content related to your niche and offer to write a guest post for them.
Create a post whose title is associated with one of your episodes and include a CTA that incentivizes audiences to tune in to your podcast.
If you’re further along in your journey, identify other shows in your space and propose a swap where you can be a guest on each other’s podcasts.
This approach will enable you to expand your reach by tapping into someone else’s network.
Get More Juice Out of The Squeeze with Repurposed Content
Repurposing content needs to be a key component of your content marketing strategy.
Take a journalist’s approach to repurposing — there’s more than one way to tell a story.
If you follow the 7 steps highlighted in this article, you’ll be off to a great start.
If you have any questions about repurposing your podcast content or are looking for a partner to help you set sail, drop us a line!
Comments