The “Zero-Click” Podcast Strategy: Dominating LinkedIn Without the Link

You’ve just finished producing a masterclass of a podcast episode. 

You’re proud of it. You grab the Spotify link, head over to LinkedIn, write a clever caption, and hit “Post.”

Then… silence. You get a few likes from your coworkers, but zero meaningful traction.

Why? 

LinkedIn hates your external links. 

The platform is a “walled garden.” Its algorithm is designed to keep users on-site. So when you ask a user to leave LinkedIn to listen to your show, the platform penalizes your reach.

If you want to dominate the feed in 2026, you need to adopt a “zero-click” podcast strategy.

What is Zero-Click Content?

You’ve probably noticed a distinct difference in your Google searches since their full-blown adoption of AI integration.

At the top of your search result, you should see an AI-generated summary of your query before you’ve investigated a single website.

That is a textbook example of zero-click content.

For LinkedIn, zero-click content is material that provides the full value of the insight directly within the social feed. 

No “Link in Bio.” No “Listen to the full episode here.”

For B2B podcasters, this means you must stop treating LinkedIn as a billboard for your podcast and start treating it as the actual stage.

3 Ways to Execute the Zero-Click Strategy

1. The “Nugget” Video Clip (Subtitles Required)

Don't just share a link. Share the most profound 45-60 seconds of the interview.

• The Rule: The clip must be “standalone.” A viewer should be able to watch it on mute while waiting for a meeting and walk away with a new perspective.

• The Pivot: Instead of a CTA that says “Listen to the full show,” your CTA should be an invitation to join the conversation: “Do you agree with [Guest Name]’s take on AI risk?”

  
  

2. The “Deconstructed” Carousel

Take a 30-minute interview and distill it into a 7-slide PDF carousel.

• Slide 1: The big, provocative question (in this case, the episode’s headline).

• Slides 2-6: The step-by-step solution your guest shared.

• Slide 7: An invitation to listen to the episode and connect with your guest on LinkedIn.

• Why it works: LinkedIn loves “dwell time.” Every second someone spends swiping through your carousel signals to the algorithm that your content is high-quality, pushing it to more of your Ideal Customer Profile (ICP).

3. The Text-Only “Insight Essay”

Some of the best podcast promotion doesn't involve audio or video at all. Write a 100-word post that summarizes the single most controversial point made during the show.

• The Format: Lead with a hook that challenges the status quo.

• The Goal: Getting the reader to download the episode isn’t your main driver. You're trying to prove that you (and your guest) are the definitive experts on the topic. If they trust the post, they will eventually seek out the show on their own.

Why “Low Clicks” Can Equal “High Revenue”

It feels counterintuitive. If people aren't clicking the link to your podcast, how do you get ROI?

In the B2B podcast space, consumption is more important than attribution. 

If a CEO reads your LinkedIn carousel and realizes your agency has the solution to their sales pipeline problem, they might never click your podcast link. 

However, they will visit your website and book a discovery call three weeks later.

The zero-click strategy builds top-of-mind awareness. 

By the time a prospect is ready to buy, they’ve already consumed hours of your expertise in “micro-doses” on their feed.

The Final Step in Your LinkedIn Distribution Strategy

Stop fighting the LinkedIn algorithm and start working with it. 

By providing value directly in the feed, you stop being a “link-spammer” and start being a “thought leader.” 

When you give away the “gold” for free without asking for a click, you build the kind of trust that closes enterprise-level deals.

If you’re ready to transform your podcast from an ignored link into a high-engagement LinkedIn engine, contact Westport Studios today! 

We specialize in helping B2B brands create the zero-click assets that actually get seen by decision-makers.