You started a B2B YouTube podcast to build authority, not  to become a social media star.  Yet, as soon as video enters the picture, many companies forget this mission.  They start measuring success by YouTube metrics (views, subscribers, and comments) chasing a mass audience and virality that is completely irrelevant to their business goals. Your B2B podcast must treat YouTube as a distribution outlet, not an identity.   Chasing millions of views is how B2B shows burn budget

A common piece of advice in professional circles is “don't build your business on rented land,”  but when it comes to the software that runs your operations, what if renting a custom solution is the smarter move?  On a recent episode of B2B Business Class , host Robb Conlon spoke with Chad King , VP at   Ayoka Systems , about how his company flips the script on traditional software development, offering tailored systems as a service to maximize client flexibility and value. T

If you’ve dipped your toe into B2B podcasting, you already understand and appreciate the potential of a public-facing show for attracting new clients .  But many companies are now realizing that the microphone is an even more efficient tool for another critical audience: their own employees and business partners. This private, unlisted audio channel, or internal podcast , is a key asset designed to drive consistent, engaging internal communication in a fast-moving business.