As a podcast host, you’re responsible for guiding your guests through your recording session with quality B2B podcast interview questions.
The most important thing to remember is that your interviewee is the star of the show, so always tailor your questions to your guests.
But it doesn’t hurt to have some templates to start from. To save you time, we’ve compiled 20 questions for your B2B podcasting interview to get your next interview rolling!
Your Guest’s Profession and Personality
You may think, “Robb, I don’t want to dig into my guest’s personal life. We barely know each other!”
Absolutely, you should keep the tone of your interview professional. However, you can phrase questions in a way that allows your guest to touch on something personal as an option.
If you’d prefer to keep your interview strictly business, that’s okay! Ask them how they navigate challenging interpersonal situations in the office or deal with unhappy clients.
By giving your audience a sneak peek into your guests’ personalities or day-to-day work activities, you will build an emotional bridge for your listeners.
Here are ten sample questions you can ask your guest about their professional or personal life:
1. How was your recent holiday/vacation?
2. What is your team working on right now?
3. What has been the most significant challenge for your team this year?
4. How do you handle interdepartmental disputes?
5. If you could go back in time, what would you tell your younger self before you pursued your current field?
6. What’s a common misconception about your job?
7. How do you keep your team motivated when you run into a roadblock?
8. Who or what inspired you to pursue this career?
9. What have you found most rewarding about your role?
10. How has your favorite pastime positively influenced your work?
Your Guest’s Field and Outlook for the Future
Ask pointed questions about your guest’s field to establish their authority.
While you are (hopefully) well aware of their professional expertise, your audience may not be!
Here are five questions you could use to draw good content from your guest about their industry:
1. What are the biggest changes your industry has seen since you started?
2. What are you most excited about for the future of your field?
3. What is the number one thing negatively impacting your industry today?
4. What direction do you hope your industry takes in the next few years?
5. How well do you think the industry has dealt with recent challenges?
Your Guest’s Continued Learning and Unexplored Topics
How is your guest staying motivated and growing?
Your audience is tuning in to glean insights from your discussion, so they’ll likely be interested to hear what your guests are doing to keep their wits sharp and up-to-date.
Also, these questions are great for follow-up content that you may otherwise miss out on:
1. What’s your go-to brain fuel?
2. What tip would you give the listener about what we discussed today?
3. If you could pick one person's brain, who would it be?
4. What line of thinking do you think is flawed in our/your industry?
5. Is there anything we failed to cover that you’d like to discuss?
Game Plan Versus Game Flow
An interview script is important, but some of the best conversations happen organically.
When your guest hits on an interesting topic, don’t be afraid to follow up with real strategy questions: why, what, and how.
- “Why is that, [Guest]?”
- “What do you mean by [X], [Guest]?”
- “How do we do that, [Guest]?”
Expanding on your guest’s answers can give the audience unique insight they may not find anywhere else.
Ask B2B Podcasting Interview Questions That Connect Your Guests With Your Audience
Listeners want to feast on your guests’ insights.
So set the table by asking your guest(s) questions about:
Their background
Their industry and its timeline
Their tips and go-to resources
Your audience will thank you for it by remaining engaged with your podcast.
And reach out to us if you’d like to learn more about writing great questions for your podcast!
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