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B2B Video Podcasting: Get More Eyes on Your Brand



B2B video podcasting in your show’s production is no longer a luxury in 2024 and beyond.


Video is essential to boosting your reach, engagement, and brand credibility. 


Here’s why you should consider adding it to your workflow.


Increase Engagement


Video content grabs attention quickly. It keeps your audience engaged longer by adding a visual element. 



Improve Your SEO


Search engines prefer video content, especially on platforms like YouTube. Google has invested heavily in its search algorithm bots to grasp video elements and filter relevant content.


It’s a big reason why HubSpot reports that video marketers get 66% more qualified leads per year than teams that only use written copy.


Expand Your Reach



That’s because videos are easily shareable on every major social media platform today.


Well-produced videos on LinkedIn, X (Twitter), and other platforms attract far more traffic than written content alone. 


In fact, 51% of consumers say they are more likely to share a video than any other medium. The same is true for your show’s guests who want to share their interviews with their networks!


Build Brand Authority


Video helps establish your brand as a leader in your niche. 


High-quality videos show professionalism and commitment to providing valuable content to a B2B podcast’s audience. 


They also make your brand more relatable by putting a face to the voice that comes through your show’s airwaves.


According to a 2017 study released in the medical journal Psychological Science, we infer most of our emotional responses based on what we see


As many marketers know, emotions play a pivotal role in consumer decision-making. So a visual push might be just what your most promising leads need to turn into conversions!  


(For more on how a podcast can elevate your brand, see our blog on B2B Podcasting: 10 Things You Should Know).


Repurpose Content


Video allows you to repurpose content effectively:


  • Use the audio for traditional podcasts that listeners can stream during their commute.

  • Create quick social media clips that will draw viewers in for more

  • Produce transcripts for blog posts that can help drive your website’s SEO.


Of course, these opportunities aren’t restricted to B2B podcast interviews. You can repurpose videos from webinars, training videos, or other event footage! 


Tips for Adding Video


Now that we’ve established the “why” behind B2B video podcasting, here are some basic fundamentals to help you get started:


  1. Invest in Quality Equipment: Good lighting and sound matter.

  2. Choose the Right Platform: Host videos where your audience is.

  3. Optimize for SEO: Use relevant keywords in your video headline and details.

  4. Use Visuals: Add graphics and on-screen text for emphasis.

  5. Promote: Share videos on social media and embed them in your website and emails.


B2B Video Podcasting Is the Future of Content Marketing


Video in your B2B podcast production can boost engagement, improve SEO, and enhance your brand authority. 


Ready to give your audience the visual content they crave? We’d love to help you make your B2B video podcast shine.



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