So you’re ready to publish your first podcast — but where do you start?
After all, the best podcasting content in the world needs a platform to reach its intended audience somehow.
This starter guide will walk you through the fundamental steps on how to publish a podcast on multiple platforms.
1. Choose a Hosting Platform as Your Podcast’s Home Base
The first step in publishing a podcast is choosing the right hosting platform.
Your host acts as the central hub where your episodes are uploaded, stored, and distributed to various podcast directories.
Popular hosting platforms include (but are not limited to) the following:
… and more!
Each of these platforms offers different features, such as built-in analytics, monetization options, and varying levels of customization for your podcast page.
When selecting a hosting platform, consider your long-term goals. If you’re just starting, a free platform like Anchor might be appealing due to its ease of use and automatic distribution to major platforms.
However, as your podcast grows, you might need more advanced features, which are often offered by paid platforms like Ausha.
The right hosting platform will simplify the process of managing your podcast, allowing you to focus on content creation rather than constantly leaping over technical hurdles.
2. Prepare Your Podcast for Distribution
Before submitting your podcast, double-check that it meets the technical and creative requirements of your preferred platform.
Start with your podcast title and description. Your title should be memorable and reflective of your content, while your description needs to be concise yet informative, enticing potential listeners to tune in.
Next, create cover art that meets industry standards — typically 1400x1400 to 3000x3000 pixels in size, in JPEG or PNG format.
Additionally, ensure that your audio files are in MP3 format with a bitrate of 128 kbps, which is standard across most podcast platforms.
3. Submit Your Show to Podcast Directories
Once your podcast is ready for distribution, it’s time to submit it to various podcast directories.
The most important platform to start with is Apple Podcasts, as it’s the largest and most influential directory, driving significant traffic to podcasts.
To submit, create an Apple ID, access Apple Podcasts Connect, and enter your podcast’s RSS feed.
Spotify is another essential platform for podcast distribution. You can submit your podcast through Spotify for Podcasters (or if you’re using a hosting service like Anchor, it might be submitted automatically).
Platforms like TuneIn, iHeartRadio, and Amazon Music offer additional avenues to connect with listeners who might not be using the more popular services.
Each directory has its submission process, but your hosting platform often simplifies this by providing direct submission links or even automated or one-click submissions.
4. Expand Your Reach Beyond the Big Names
While Apple Podcasts and Spotify are the heavyweights in podcast distribution, don’t overlook smaller platforms and international directories.
For instance, platforms like Podchaser or Gaana are popular in specific regions or niches, offering unique opportunities to connect with listeners who might not be active on mainstream platforms.
This not only increases discoverability but also ensures that your podcast is accessible across different podcast apps, catering to listeners with diverse preferences.
5. Promote and Pivot to Grow Your Audience
Once your podcast is live, your work isn’t done yet! Now, you need to actively promote it.
Promotion can come in many flavors, from sharing new episodes on social media and email newsletters to collaborating with other podcasters and influencers in your niche.
Consistency and creativity play huge roles in how you market your podcast.
Use your audience’s feedback to refine your content strategy, focusing on what resonates most with them.
Over time, these insights will help you grow your listener base and improve the overall quality of your podcast.
Publish a Podcast With Confidence
Publishing a podcast is the final necessary step in sharing your B2B content with your target audience.
By following these steps, you can maximize your reach across multiple platforms and set your podcast up for long-term success.
If you have more questions about how to publish your podcast, give us a shout! We’d love to help you get your content to your listeners’ ears.
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