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5 AI Tools for B2B Podcast Hosts

Writer's picture: Robb ConlonRobb Conlon


The podcasting industry is growing at a breakneck pace, and for B2B hosts, AI tools can help you stay ahead of the curve. 


Whether it’s streamlining interview prep, enhancing scripts, or supercharging promotion efforts, these tools are reshaping the way podcasts are created and shared. 

Let’s explore five essential AI tools for B2B podcasting that can transform your workflow and elevate your content.


1. ChatGPT: Your AI Brainstorming Assistant


OpenAI’s ChatGPT has become a trusted partner for about 77% of marketing professionals, and B2B podcasters are no exception.


The revolutionary tool offers an intuitive way to generate thoughtful, relevant ideas that align with your audience’s interests — just don’t forget to double-check its work! 


What ChatGPT Can Give You:

  • Tailored interview questions based on your guests’ bios or niche topics.

  • Engaging, polished scripts that capture your brand’s voice.

  • Fresh ideas to keep your podcast innovative and engaging.


ChatGPT helps ensure every episode is pragmatic and packed with value while saving you hours of menial planning and drafting.


2. Descript: All-in-One Editing Solution


Editing can be a daunting part of podcast production, but Descript simplifies the process with its easy-to-use toolkit.


From transcription to filler word removal (your “uh’s” and “um’s”), Descript can make your workflow smoother.


What Descript Can Give You:

  • Precise transcriptions that double as content for repurposing.

  • Text-based editing that allows you to polish audio with ease.

  • Filler word removal for cleaner, professional episodes.


Descript lets you focus less on technical challenges and more on delivering top-tier content.


3. Headliner: Amplify Your Podcast’s Reach


Headliner makes it easier than ever for your podcast to stand out by giving your audio-first show a visual glow-up. 


By transforming audio into dynamic visuals, you can give your podcast a presence on the platforms your audience loves.


What Headliner Can Give You:

  • Attention-grabbing audiograms for social media.

  • Episode highlights and promotional clips.

  • Polished, professional visuals to accompany your audio content.


Headliner helps your podcast shine on visual-centric platforms like YouTube and LinkedIn, effortlessly expanding your reach.


4. Podsqueeze: Repurpose Content with Ease


Consistency is the cornerstone of podcast success, and Podsqueeze ensures your content works harder for you. 


This AI-driven platform turns each episode into a wealth of shareable assets.


What Podsqueeze Can Give You:

  • Concise show notes and episode summaries.

  • Compelling snippets for social media promotion.

  • Newsletter content to keep your audience engaged.


Podsqueeze bridges the gap between creation and promotion, ensuring your B2B podcast episodes get the attention they deserve.


5. Otter.ai: Accurate Transcriptions Made Simple


Otter.ai is an indispensable tool for accessibility and repurposing. The tool converts spoken words into text with impressive accuracy, making your content more versatile and inclusive.


What Otter.ai Can Give You:

  • Detailed transcriptions for show notes and blog posts.

  • Improved accessibility by offering text versions of episodes.

  • Easily searchable content for quick reference.


Otter.ai can open up your podcast to a broader audience by expanding potential uses for your show in your overall content marketing strategy.


Declutter Your B2B Podcast Workflow With AI Tools


The B2B podcasting scene is filled with opportunities, but your show’s continued success requires an intentional approach. 


But if you integrate even one of these AI tools into your workflow, you’ll not only save time but also elevate your content, strengthen connections with your audience, and set your podcast apart. 


Each tool is designed to tackle specific challenges, helping you create episodes that resonate and deliver real value. So don’t be afraid to start small and adopt one of these solutions to help streamline your day-to-day podcasting prep.



If you’ve got more questions about how any of these tools can help you, give us a shout! The Westport Studios team loves helping the rising stars in B2B podcasting.

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